Himanshu Jain — Co-founder, Commerce IQ
Published:
Automation is basically following the series of steps. If X happens, do Y… a dumb system will say they reduced the price, let me also price match them. Versus a agentic system will first say, does that even matter? The 30 cent price. Is that even the right competitor for me?..They also have memory, so what happened when last time this competitor dropped price? Did it actually affect my sales or not? Then they will actually look at 10 different systems…they will check the inventory system to say, if I do a price cut, do I have enough inventory? Do I have enough margin?..And then they will look at your business strategy. Am I here to increase my cash flow? Am I here to gain market share? And based on that, they will create a plan. And then they will simulate that plan.
What does Himanshu Jain say on The Agile Brand with Greg Kihlström?
Himanshu Jain, Co-founder, Commerce IQ, says: Greg Kihlström interviews Commerce IQ leaders about the shift from rules-based automation to agentic AI that can plan, reason, and execute commerce operations. The conversation covers how intelligent agents close the gap between insight and action, unlock long-tail SKU and retailer opportunities, and change human roles from doers to directors through onboarding, oversight, and strategic guidance of AI agents.
From: The Agile Brand with Greg Kihlström
Cite as: Himanshu Jain. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/himanshu-jain-automation-is-basically-following-the-series-of-steps-if-x