Helaine Rich — Vice President, Strategic Sales and Administration, ePost Global
Published:
Whatever you can do, it's not absorbing the expense, but it's managing the expectations.
What does Helaine Rich say on The Agile Brand with Greg Kihlström?
Helaine Rich, Vice President, Strategic Sales and Administration, ePost Global, says: The interview with Helaine Rich, VP Strategic Sales and Administration at ePost Global, explores how leading brands tackle the complexities of global e-commerce through data-driven decision making, proactive peak-season planning, and regional fulfillment strategies. Rich emphasizes accurate product and customs data, early inventory staging, careful cost-benefit analysis for holding stock abroad, and using Delivered Duty Paid (DDP) to manage customer expectations and reduce hidden fees.
From: The Agile Brand with Greg Kihlström
Cite as: Helaine Rich. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/helaine-rich-whatever-you-can-do-its-not-absorbing-the-expense-but-it