Helaine Rich — Vice President, Strategic Sales and Administration, ePost Global
Published:
Data is key.
What does Helaine Rich say on The Agile Brand with Greg Kihlström?
Helaine Rich, Vice President, Strategic Sales and Administration, ePost Global, says: The interview with Helaine Rich, VP Strategic Sales and Administration at ePost Global, explores how leading brands tackle the complexities of global e-commerce through data-driven decision making, proactive peak-season planning, and regional fulfillment strategies. Rich emphasizes accurate product and customs data, early inventory staging, careful cost-benefit analysis for holding stock abroad, and using Delivered Duty Paid (DDP) to manage customer expectations and reduce hidden fees.
From: The Agile Brand with Greg Kihlström
Cite as: Helaine Rich. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/helaine-rich-data-is-key