Hannah Elsakr — Adobe
Published:
We did another study — I call it the creative drudgery study — which found that two-thirds of their time is pixel-pushing to turn something from a 1×1 to a 16×9 to a tower form. That is not inspiring work; let the AI do that.
What does Hannah Elsakr say on The Agile Brand with Greg Kihlström?
Hannah Elsakr, Adobe, says: This interview with Adobe's Hannah Elsakr explores the shift from experimental AI pilots to enterprise-grade operationalization, arguing that leaders must prioritize workflow transformation over model selection. Elsakr discusses how responsible generative AI can solve the modern content demand problem, free creative teams from repetitive tasks, and requires consolidation, governance, and transparency to scale safely and deliver measurable business outcomes.
From: The Agile Brand with Greg Kihlström
Cite as: Hannah Elsakr. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/hannah-elsakr-we-did-another-study-i-call-it-the-creative-drudgery-study