Hannah Elsakr — Adobe
Published:
The critical mindset shift that I think has to happen is away from this idea of the shiny new penny or the model fascination, to thinking about enterprise-grade workflow transformation. I think that’s the main shift. Models are not the end game; they’re just a facilitator in the infrastructure, and what we really need to be thinking about is which workflow are we trying to transform?
What does Hannah Elsakr say on The Agile Brand with Greg Kihlström?
Hannah Elsakr, Adobe, says: This interview with Adobe's Hannah Elsakr explores the shift from experimental AI pilots to enterprise-grade operationalization, arguing that leaders must prioritize workflow transformation over model selection. Elsakr discusses how responsible generative AI can solve the modern content demand problem, free creative teams from repetitive tasks, and requires consolidation, governance, and transparency to scale safely and deliver measurable business outcomes.
From: The Agile Brand with Greg Kihlström
Cite as: Hannah Elsakr. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/hannah-elsakr-the-critical-mindset-shift-that-i-think-has-to-happen-is-awa