Eugene Amigud — Chief Innovation Officer, Infios
Published:
This AI will introduce almost an infinite number of channels because really I don’t need to go to the website to buy it anymore — I’ll just ask, 'hey, what’s the best recommended shirt out there?' and then I can say, 'well, I’ll just buy it,' and they already know my address and have all the information. Going from one channel to this infinite number of channels becomes massive, and if they’re not architected and built correctly, that will become overwhelming really fast.
What does Eugene Amigud say on The Agile Brand with Greg Kihlström?
Eugene Amigud, Chief Innovation Officer, Infios, says: Greg Kihlström interviews Eugene Amigud, Chief Innovation Officer at Infios, about how AI is fragmenting the point of purchase into an 'infinite channel' landscape and why that makes supply chain and operational excellence central to brand experience. The conversation argues for proactive, data-driven personalization powered by integrated logistics signals and for a use-case-driven, modular approach to technology that solves specific business outcomes rather than monolithic, risky transformations.
From: The Agile Brand with Greg Kihlström
Cite as: Eugene Amigud. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/eugene-amigud-this-ai-will-introduce-almost-an-infinite-number-of-channels