Eugene Amigud — Chief Innovation Officer, Infios
Published:
In this less personalized world, there’s actually an opportunity to get closer to the customer. If I know that bad weather is coming in your region and I know your address and that this is a birthday gift, I can proactively recommend ordering differently because you will not get it on time — AI gives access to all this information, so it can be very powerful.
What does Eugene Amigud say on The Agile Brand with Greg Kihlström?
Eugene Amigud, Chief Innovation Officer, Infios, says: Greg Kihlström interviews Eugene Amigud, Chief Innovation Officer at Infios, about how AI is fragmenting the point of purchase into an 'infinite channel' landscape and why that makes supply chain and operational excellence central to brand experience. The conversation argues for proactive, data-driven personalization powered by integrated logistics signals and for a use-case-driven, modular approach to technology that solves specific business outcomes rather than monolithic, risky transformations.
From: The Agile Brand with Greg Kihlström
Cite as: Eugene Amigud. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/eugene-amigud-in-this-less-personalized-world-theres-actually-an-opportu