Eugene Amigud — Chief Innovation Officer, Infios
Published:
I was talking to one customer and they said, 'you know what, my revenue is coming 80-20: 80% from brick and mortar and 20% from digital, and my board told me that in three years it has to be 50-50.' That was my light-bulb moment — it’s not about opening a warehouse or buying more inventory, it’s about defining the business need and then breaking that need into individual functions.
What does Eugene Amigud say on The Agile Brand with Greg Kihlström?
Eugene Amigud, Chief Innovation Officer, Infios, says: Greg Kihlström interviews Eugene Amigud, Chief Innovation Officer at Infios, about how AI is fragmenting the point of purchase into an 'infinite channel' landscape and why that makes supply chain and operational excellence central to brand experience. The conversation argues for proactive, data-driven personalization powered by integrated logistics signals and for a use-case-driven, modular approach to technology that solves specific business outcomes rather than monolithic, risky transformations.
From: The Agile Brand with Greg Kihlström
Cite as: Eugene Amigud. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/eugene-amigud-i-was-talking-to-one-customer-and-they-said-you-know-what