Erin Mittelstaedt — CEO, The FruitGuys
Published:
You have to do this over a long period of time — at least 12 months — because it can take a while for changes to show up in the data. We’ve had clients in the past remove fruit from their break rooms because they didn’t think it had an impact, only for their teams to demand it back! ROI is important, but it’s not the whole picture.
What does Erin Mittelstaedt say on The Agile Brand podcast?
Erin Mittelstaedt, CEO, The FruitGuys, says: Erin Mittelstaedt, CEO of The FruitGuys, explains why small, consistent workplace wellness investments often outperform one-off, high-profile programs. She argues that visible, easy defaults like regular fruit deliveries change everyday behavior, foster informal social interaction, and accumulate measurable benefits over time, while urging realistic rollout, ongoing attention, patient measurement, and commitment to avoid negative reactions when perks are removed.
From: The Agile Brand podcast
Cite as: Erin Mittelstaedt. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/erin-mittelstaedt-you-have-to-do-this-over-a-long-period-of-time-at-least-12