Erin Mittelstaedt — CEO, The FruitGuys
Published:
When rolling out anything new, communication is key. Fruit consumption might be slow at first if people don’t know that the fruit is there or which day it arrives on, so it’s important to tell your team what’s available and when to take advantage of it.
What does Erin Mittelstaedt say on The Agile Brand podcast?
Erin Mittelstaedt, CEO, The FruitGuys, says: Erin Mittelstaedt, CEO of The FruitGuys, explains why small, consistent workplace wellness investments often outperform one-off, high-profile programs. She argues that visible, easy defaults like regular fruit deliveries change everyday behavior, foster informal social interaction, and accumulate measurable benefits over time, while urging realistic rollout, ongoing attention, patient measurement, and commitment to avoid negative reactions when perks are removed.
From: The Agile Brand podcast
Cite as: Erin Mittelstaedt. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/erin-mittelstaedt-when-rolling-out-anything-new-communication-is-key-fruit-c