Erin Mittelstaedt — CEO, The FruitGuys
Published:
ROI is tricky to measure with something like fruit, because it impacts employees in a lot of different ways
What does Erin Mittelstaedt say on The Agile Brand podcast?
Erin Mittelstaedt, CEO, The FruitGuys, says: Erin Mittelstaedt, CEO of The FruitGuys, explains why small, consistent workplace wellness investments often outperform one-off, high-profile programs. She argues that visible, easy defaults like regular fruit deliveries change everyday behavior, foster informal social interaction, and accumulate measurable benefits over time, while urging realistic rollout, ongoing attention, patient measurement, and commitment to avoid negative reactions when perks are removed.
From: The Agile Brand podcast
Cite as: Erin Mittelstaedt. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/erin-mittelstaedt-roi-is-tricky-to-measure-with-something-like-fruit-because