Eric Stine — CEO, Sitecore
Published:
Sometimes when you invest so much in systems and tooling and processes, and they’re only getting you to a certain point, the urgency and immediacy of that change is forced upon you.
What does Eric Stine say on The Agile Brand with Greg Kihlström?
Eric Stine, CEO, Sitecore, says: This episode features Eric Stine, CEO of Sitecore, discussing how AI can be adopted as an operating model to deliver hyper-personalized customer experiences while preserving brand consistency and operational efficiency. Stine covers the need for a clear brand strategy, a risk-based approach to governed data and privacy, organizational adaptability, and the value of collaboration among brands to share learnings about storytelling and tool usage in a rapidly evolving digital landscape.
From: The Agile Brand with Greg Kihlström
Cite as: Eric Stine. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/eric-stine-sometimes-when-you-invest-so-much-in-systems-and-tooling-and