Eric Stine — CEO, Sitecore
Published:
It starts by defining…What is your brand strategy? Right? What is the brand promise that you are making to customers and prospects?
What does Eric Stine say on The Agile Brand with Greg Kihlström?
Eric Stine, CEO, Sitecore, says: This episode features Eric Stine, CEO of Sitecore, discussing how AI can be adopted as an operating model to deliver hyper-personalized customer experiences while preserving brand consistency and operational efficiency. Stine covers the need for a clear brand strategy, a risk-based approach to governed data and privacy, organizational adaptability, and the value of collaboration among brands to share learnings about storytelling and tool usage in a rapidly evolving digital landscape.
From: The Agile Brand with Greg Kihlström
Cite as: Eric Stine. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/eric-stine-it-starts-by-definingwhat-is-your-brand-strategy-right-wh