Eric Miao — Chief Strategy Officer, Attentive
Published:
What I think we’re starting to see is that these tools… you do not necessarily need to rely on [discounting] as much as you have historically because you can start to ask people kind of what they’re interested in… So I might go to a site, you know, look at five black t-shirts. They don’t necessarily have to guess, you know, what, what am I interested in?
What does Eric Miao say on The Agile Brand with Greg Kihlström?
Eric Miao, Chief Strategy Officer, Attentive, says: This interview with Eric Miao, Chief Strategy Officer at Attentive, explores how brands should respond to changing consumer confidence by using AI-driven personalization, understanding generational differences, and adopting new conversational messaging standards. Miao discusses moving away from blanket discounting toward individualized experiences, contrasts Gen Z and Millennial shopping behaviors, highlights AI’s role in enabling one-to-one decisions at scale, and recommends embracing RCS and conversational interfaces to boost engagement.
From: The Agile Brand with Greg Kihlström
Cite as: Eric Miao. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/eric-miao-what-i-think-were-starting-to-see-is-that-these-tools-you