Eric Miao — Chief Strategy Officer, Attentive
Published:
That kind of conversational interface is quickly normalizing… And so one of the things that’s changing for messaging is that there’s a new standard that’s coming out. It’s called RCS… When brands are starting to move to that, it’s a perfect experience for then prompting a consumer to actually engage with that standard more.
What does Eric Miao say on The Agile Brand with Greg Kihlström?
Eric Miao, Chief Strategy Officer, Attentive, says: This interview with Eric Miao, Chief Strategy Officer at Attentive, explores how brands should respond to changing consumer confidence by using AI-driven personalization, understanding generational differences, and adopting new conversational messaging standards. Miao discusses moving away from blanket discounting toward individualized experiences, contrasts Gen Z and Millennial shopping behaviors, highlights AI’s role in enabling one-to-one decisions at scale, and recommends embracing RCS and conversational interfaces to boost engagement.
From: The Agile Brand with Greg Kihlström
Cite as: Eric Miao. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/eric-miao-that-kind-of-conversational-interface-is-quickly-normalizing