Eric Miao — Chief Strategy Officer, Attentive
Published:
I think brands are very quickly sort of trying to get away from making one big sort of decision and applying it to a million people and trying to get to a million different decisions.
What does Eric Miao say on The Agile Brand with Greg Kihlström?
Eric Miao, Chief Strategy Officer, Attentive, says: This interview with Eric Miao, Chief Strategy Officer at Attentive, explores how brands should respond to changing consumer confidence by using AI-driven personalization, understanding generational differences, and adopting new conversational messaging standards. Miao discusses moving away from blanket discounting toward individualized experiences, contrasts Gen Z and Millennial shopping behaviors, highlights AI’s role in enabling one-to-one decisions at scale, and recommends embracing RCS and conversational interfaces to boost engagement.
From: The Agile Brand with Greg Kihlström
Cite as: Eric Miao. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/eric-miao-i-think-brands-are-very-quickly-sort-of-trying-to-get-away-f