Eric Miao — Chief Strategy Officer, Attentive
Published:
Gen Z has maybe more of a need to trade down and maybe more of a desire to keep shopping… I think what we’re seeing again in Millennial is a bit different, which is they actually can have the patience and the sort of like, you know, wherewithal to afford what they want, but they will wait.
What does Eric Miao say on The Agile Brand with Greg Kihlström?
Eric Miao, Chief Strategy Officer, Attentive, says: This interview with Eric Miao, Chief Strategy Officer at Attentive, explores how brands should respond to changing consumer confidence by using AI-driven personalization, understanding generational differences, and adopting new conversational messaging standards. Miao discusses moving away from blanket discounting toward individualized experiences, contrasts Gen Z and Millennial shopping behaviors, highlights AI’s role in enabling one-to-one decisions at scale, and recommends embracing RCS and conversational interfaces to boost engagement.
From: The Agile Brand with Greg Kihlström
Cite as: Eric Miao. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/eric-miao-gen-z-has-maybe-more-of-a-need-to-trade-down-and-maybe-more