Don Schuerman — CTO and Head of Marketing, Pega
Published:
This world doesn’t work in hubs anymore; it’s increasingly federated. It’s less about a single orchestration hub—if I have Multi-Channel Process on my agents, I can reuse the knowledge in an agent across many places.
What does Don Schuerman say on The Agile Brand with Greg Kihlström?
Don Schuerman, CTO and Head of Marketing, Pega, says: Don Schuerman, Pega's CTO and Head of Marketing, discusses the gap between executive AI ambition and measurable enterprise results, arguing that operational redesign and new team models—not simply newer models—unlock AI value. He contrasts creative 'sculptor' generative AI with precise 'watchmaker' runtime models, advocates federated agent architectures and predictable cost models, and emphasizes empowering experts while preserving human judgment—even recommending leaders turn the AI off periodically.
From: The Agile Brand with Greg Kihlström
Cite as: Don Schuerman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/don-schuerman-this-world-doesnt-work-in-hubs-anymore-its-increasingly-f