Don Schuerman — CTO, Pega
Published:
So what we want to do is I want to use the reasoning power to design the right processes and design the right predictive models to then deploy those at runtime where I operate with a much higher degree of one predictability and consistency. But two, I actually operate faster and cheaper because I’m not calling the expensive large language models for every single interaction that I need to have.
What does Don Schuerman say on The Agile Brand with Greg Kihlström?
Don Schuerman, CTO, Pega, says: An interview with Don Schuerman, CTO at Pega, about pragmatic uses of agentic AI in enterprises. Schuerman argues that the biggest near-term value of AI is in design-time work—reverse-engineering and modernizing legacy systems, designing processes and predictive models—so that deterministic, efficient systems can run at runtime. He also discusses how AI shifts marketer roles from sole creators to conductors who scale brand voice and impact across the organization.
From: The Agile Brand with Greg Kihlström
Cite as: Don Schuerman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/don-schuerman-so-what-we-want-to-do-is-i-want-to-use-the-reasoning-power-t