Don Schuerman — CTO, Pega
Published:
…now all of a sudden my role becomes a, I’m able to empower and scale what I personally can impact in significant ways. And I think getting people to understand that, you know, if you embrace these tools, they are scale tools. They allow you to increase your impact into areas you might not have thought before.
What does Don Schuerman say on The Agile Brand with Greg Kihlström?
Don Schuerman, CTO, Pega, says: An interview with Don Schuerman, CTO at Pega, about pragmatic uses of agentic AI in enterprises. Schuerman argues that the biggest near-term value of AI is in design-time work—reverse-engineering and modernizing legacy systems, designing processes and predictive models—so that deterministic, efficient systems can run at runtime. He also discusses how AI shifts marketer roles from sole creators to conductors who scale brand voice and impact across the organization.
From: The Agile Brand with Greg Kihlström
Cite as: Don Schuerman. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/don-schuerman-now-all-of-a-sudden-my-role-becomes-a-im-able-to-empower