Dominik Angerer — CEO and Co‑Founder, Storyblok
Published:
Putting a new platform in place before answering basic questions — who owns content, who can retire it, what gets reviewed and how often, and what happens when a product or policy changes — is the wrong move. If those basic questions don’t have clear answers, a better CMS can make the problem worse by giving you a faster, cleaner way to create more content.
What does Dominik Angerer say on The Agile Brand podcast (Expert Mode)?
Dominik Angerer, CEO and Co‑Founder, Storyblok, says: An interview with Dominik Angerer, CEO and Co‑Founder of Storyblok, about how outdated live content — "content debt" — accumulates invisibly and now surfaces via AI-driven systems. Angerer recommends practical, non‑technical first steps (domain crawls, question testing through AI, assigning owners and expirations) and warns that technology or CMS migrations without governance and clear ownership can accelerate the problem rather than solve it.
From: The Agile Brand podcast (Expert Mode)
Cite as: Dominik Angerer. (2026). On The Agile Brand podcast (Expert Mode). Retrieved from https://research.agilebrandguide.com/insights/dominik-angerer-putting-a-new-platform-in-place-before-answering-basic-quest