Dominic Minogue — CEO and Founder, Dirty Water
Published:
When someone tells me they’ve been gluten-free for years and Dirty Water gives them that light beer feeling again—that means more to me than a sales report
What does Dominic Minogue say on The Agile Brand with Greg Kihlström?
Dominic Minogue, CEO and Founder, Dirty Water, says: This episode features Dominic Minogue, CEO and Founder of Dirty Water, on how he launched a ‘dive bar hard seltzer’ in New York City by designing a simple, bartender-friendly product and staying boots-on-the-ground for real-time feedback. Minogue explains his community-first go-to-market approach, heritage-minded positioning, and why bartender input and emotional customer connections matter as much as traditional sales metrics.
From: The Agile Brand with Greg Kihlström
Cite as: Dominic Minogue. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/dominic-minogue-when-someone-tells-me-theyve-been-gluten-free-for-years-and