Diana Williams — VP of Product Management, Intuit Mailchimp
Published:
You know, almost every business already has so much powerful data sitting with them. And so you got to think about things like what a customer bought, how often did they purchase, even like which products did they view, but didn’t even buy. That’s like gold from a personalization standpoint.
What does Diana Williams say on The Agile Brand with Greg Kihlström?
Diana Williams, VP of Product Management, Intuit Mailchimp, says: In this episode Greg Kihlström interviews Diana Williams, VP of Product Management at Intuit Mailchimp, about how marketers can tame fragmented customer data to deliver smarter engagement. Williams argues for integrating existing tools into a unified customer view, prioritizing lifetime value via owned channels, acting on behavioral signals for personalization, and adopting AI to scale performance—emphasizing strategy that combines data foundation with human-centric marketing.
From: The Agile Brand with Greg Kihlström
Cite as: Diana Williams. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/diana-williams-you-know-almost-every-business-already-has-so-much-powerful