Diana Williams — VP of Product Management, Intuit Mailchimp
Published:
Instead of just relying on just costly customer acquisition channels, you also can start re-engaging with your customers on your owned and operated channels from email to SMS, really increasing lifetime value. And then over time, that actually lowers acquisition costs.
What does Diana Williams say on The Agile Brand with Greg Kihlström?
Diana Williams, VP of Product Management, Intuit Mailchimp, says: In this episode Greg Kihlström interviews Diana Williams, VP of Product Management at Intuit Mailchimp, about how marketers can tame fragmented customer data to deliver smarter engagement. Williams argues for integrating existing tools into a unified customer view, prioritizing lifetime value via owned channels, acting on behavioral signals for personalization, and adopting AI to scale performance—emphasizing strategy that combines data foundation with human-centric marketing.
From: The Agile Brand with Greg Kihlström
Cite as: Diana Williams. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/diana-williams-instead-of-just-relying-on-just-costly-customer-acquisition