Diana Williams — VP of Product Management, Intuit Mailchimp
Published:
I do think the critical first step is bringing the data together, not buying more tools, bringing it together so you can action on it better... making it feel smarter and more personalized and definitely a lot more sustainable for you as an operator.
What does Diana Williams say on The Agile Brand with Greg Kihlström?
Diana Williams, VP of Product Management, Intuit Mailchimp, says: In this episode Greg Kihlström interviews Diana Williams, VP of Product Management at Intuit Mailchimp, about how marketers can tame fragmented customer data to deliver smarter engagement. Williams argues for integrating existing tools into a unified customer view, prioritizing lifetime value via owned channels, acting on behavioral signals for personalization, and adopting AI to scale performance—emphasizing strategy that combines data foundation with human-centric marketing.
From: The Agile Brand with Greg Kihlström
Cite as: Diana Williams. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/diana-williams-i-do-think-the-critical-first-step-is-bringing-the-data-toge