Derek Gerber — Director of Growth B2B, Power Digital
Published:
You have tech stacks, more tech stacks, rev-op stacks that are $250, $500,000 a year with all the data analytics tools, all the AI insights that you could imagine all sitting on top of unstructured information that’s completely siloed across multiple different systems. So now you have people, I mean, who are honestly giving their best effort, good people trying to make a living who are completely overwhelmed with the amount of technology in front of them and how to best activate it.
What does Derek Gerber say on B2B Agility with Greg Kihlström?
Derek Gerber, Director of Growth B2B, Power Digital, says: In this interview, Derek Gerber, Director of Growth B2B at Power Digital, examines why rising MQL counts often fail to translate into revenue, arguing that technology sprawl, outdated ICP assumptions, and underinvestment in brand are core causes. He outlines a data-first approach—mapping TAM and recent intent signals, prioritizing channels, and balancing short-term demand with long-term brand building—to improve lead quality and align marketing with revenue outcomes.
From: B2B Agility with Greg Kihlström
Cite as: Derek Gerber. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/derek-gerber-you-have-tech-stacks-more-tech-stacks-rev-op-stacks-that-a