Derek Gerber — Director of Growth B2B, Power Digital
Published:
You can quote me on this, but 81% of B2B buyers who chose a solution in the end knew about the brand from the start. But yet every single conversation that we go into, I’m talking to a lot of leaders that again, effectively are looking to drive performance for the organization, but are way too short-minded.
What does Derek Gerber say on B2B Agility with Greg Kihlström?
Derek Gerber, Director of Growth B2B, Power Digital, says: In this interview, Derek Gerber, Director of Growth B2B at Power Digital, examines why rising MQL counts often fail to translate into revenue, arguing that technology sprawl, outdated ICP assumptions, and underinvestment in brand are core causes. He outlines a data-first approach—mapping TAM and recent intent signals, prioritizing channels, and balancing short-term demand with long-term brand building—to improve lead quality and align marketing with revenue outcomes.
From: B2B Agility with Greg Kihlström
Cite as: Derek Gerber. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/derek-gerber-you-can-quote-me-on-this-but-81-of-b2b-buyers-who-chose-a