Derek Gerber — Director of Growth B2B, Power Digital
Published:
We actually come back and show the intent of your ideal audience and your TAM in the last year and in the last 30 days. We then go a little bit deeper and actually showcase the ideal channels for where you should be advertising into based off of Nielsen data that we have. So it actually creates a very solid foundation to show the entire market opportunity, who’s been looking in the last 30 days, where we need to position ourselves, getting into the channels that matter most.
What does Derek Gerber say on B2B Agility with Greg Kihlström?
Derek Gerber, Director of Growth B2B, Power Digital, says: In this interview, Derek Gerber, Director of Growth B2B at Power Digital, examines why rising MQL counts often fail to translate into revenue, arguing that technology sprawl, outdated ICP assumptions, and underinvestment in brand are core causes. He outlines a data-first approach—mapping TAM and recent intent signals, prioritizing channels, and balancing short-term demand with long-term brand building—to improve lead quality and align marketing with revenue outcomes.
From: B2B Agility with Greg Kihlström
Cite as: Derek Gerber. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/derek-gerber-we-actually-come-back-and-show-the-intent-of-your-ideal-audi