Deena Zenyk — customer advocacy expert, Spotlight
Published:
We are not simply marketing to machines.
What does Deena Zenyk say on The Agile Brand with Greg Kihlström?
Deena Zenyk, customer advocacy expert, Spotlight, says: This interview with Deena Zenyk examines how AI-generated shortlists and answer engines are forcing B2B organizations to move from siloed influence activities to deliberate influence orchestration. Zenyk outlines the need for cross-functional coordination, predicts new executive roles to own influence, and describes 'precision advocacy'—a data-driven approach to activating specific customer voices and optimizing existing assets to improve visibility and sentiment in AI-driven buyer journeys.
From: The Agile Brand with Greg Kihlström
Cite as: Deena Zenyk. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/deena-zenyk-we-are-not-simply-marketing-to-machines