Deena Zenyk — customer advocacy expert, Spotlight
Published:
Liz and I are working on a methodology now called precision advocacy, being very, very specific in how you are looking to activate your customers. But yeah, that’s the piece that hasn’t changed, and the context in which it’s applied today is slightly different, but still the methodology remains.
What does Deena Zenyk say on The Agile Brand with Greg Kihlström?
Deena Zenyk, customer advocacy expert, Spotlight, says: This interview with Deena Zenyk examines how AI-generated shortlists and answer engines are forcing B2B organizations to move from siloed influence activities to deliberate influence orchestration. Zenyk outlines the need for cross-functional coordination, predicts new executive roles to own influence, and describes 'precision advocacy'—a data-driven approach to activating specific customer voices and optimizing existing assets to improve visibility and sentiment in AI-driven buyer journeys.
From: The Agile Brand with Greg Kihlström
Cite as: Deena Zenyk. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/deena-zenyk-liz-and-i-are-working-on-a-methodology-now-called-precision