David Funck — Chief Technology Officer, Avaya
Published:
MCP stands for Model Context Protocol. What it does is a protocol that standardizes the way that large language models can interact with the real world.
What does David Funck say on The Agile Brand with Greg Kihlström podcast?
David Funck, Chief Technology Officer, Avaya, says: An interview with David Funck, CTO of Avaya, on the limits of isolated AI applications and the need for shared context across systems. Funck explains Model Context Protocol (MCP) as a way to give LLMs real‑world agency, describes an agentic "tandem care" model that augments human agents, and recommends starting in contact centers to measure ROI while using focused, domain‑specific models for cost and performance advantages.
From: The Agile Brand with Greg Kihlström podcast
Cite as: David Funck. (2026). On The Agile Brand with Greg Kihlström podcast. Retrieved from https://research.agilebrandguide.com/insights/david-funck-mcp-stands-for-model-context-protocol-what-it-does-is-a-pro