David Avrin — Customer experience expert
Published:
The new competitive advantage lies in being ridiculously easy to do business with — so seamless, so intuitive, that the interaction itself becomes forgettable.
What does David Avrin say on The Agile Brand with Greg Kihlström?
David Avrin, Customer experience expert, says: This episode/interview with customer experience expert David Avrin explores the idea that the strongest competitive advantage is being effortlessly easy to do business with. Avrin argues leaders should prioritize eliminating unnecessary friction across policies and operations, adopt a dynamic economic view that accounts for customer sentiment, and ensure marketing and CX have a seat at the decision-making table to prevent short-sighted choices that drive customers away.
From: The Agile Brand with Greg Kihlström
Cite as: David Avrin. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/david-avrin-the-new-competitive-advantage-lies-in-being-ridiculously-eas