David Avrin — Customer experience expert
Published:
I work with enterprise leaders all the time. And I'll ask them, what's your competitive advantage? And they'll point to their eyes and say, it's the relationship. And I'll say, well, you're looking for a relationship, but it's probably hard to hear, most of your customers and clients aren't looking for a relationship. They appreciate the relationship. They're looking for whatever they're looking for, and they want to get in and out.
What does David Avrin say on The Agile Brand with Greg Kihlström?
David Avrin, Customer experience expert, says: This episode/interview with customer experience expert David Avrin explores the idea that the strongest competitive advantage is being effortlessly easy to do business with. Avrin argues leaders should prioritize eliminating unnecessary friction across policies and operations, adopt a dynamic economic view that accounts for customer sentiment, and ensure marketing and CX have a seat at the decision-making table to prevent short-sighted choices that drive customers away.
From: The Agile Brand with Greg Kihlström
Cite as: David Avrin. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/david-avrin-i-work-with-enterprise-leaders-all-the-time-and-ill-ask-th