David Avrin — Customer experience expert
Published:
A static economic model assumes cause and effect. If we cut this, we save that much money. And it probably plays out most commonly in self-checkout at a grocery store. A dynamic economic model assumes that customer sentiment and preferences and prejudices play into our decisions... what happened is people voted. They voted with their feet and their time and their dollars, and the grocery store is empty in the morning because there's nobody to help.
What does David Avrin say on The Agile Brand with Greg Kihlström?
David Avrin, Customer experience expert, says: This episode/interview with customer experience expert David Avrin explores the idea that the strongest competitive advantage is being effortlessly easy to do business with. Avrin argues leaders should prioritize eliminating unnecessary friction across policies and operations, adopt a dynamic economic view that accounts for customer sentiment, and ensure marketing and CX have a seat at the decision-making table to prevent short-sighted choices that drive customers away.
From: The Agile Brand with Greg Kihlström
Cite as: David Avrin. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/david-avrin-a-static-economic-model-assumes-cause-and-effect-if-we-cut