Dave Anderson — VP of Product Marketing, Contentsquare
Published:
The opportunity with Loris is a strong understanding to really understand agent experiences — are they good? Are they bad? What should we do about it? You combine that with our traditional digital experience intelligence, you start to get the holy grail of a single source of truth.
What does Dave Anderson say on The Agile Brand with Greg Kihlström?
Dave Anderson, VP of Product Marketing, Contentsquare, says: An interview with Dave Anderson, VP of Product Marketing at Contentsquare, exploring how generative AI is reshaping customer experience and why leaders must insist on simplicity when communicating value. Anderson discusses using analytics to surface user-journey friction, demanding tangible outcomes from AI claims, and how combining conversational analytics (via Loris) with digital experience data moves organizations toward a more holistic view of customer interactions.
From: The Agile Brand with Greg Kihlström
Cite as: Dave Anderson. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/dave-anderson-the-opportunity-with-loris-is-a-strong-understanding-to-real