Daniella Harkins — SVP of Product Go-to-Market, LiveRamp
Published:
Nothing is standard yet. And be okay with people duplicating work… We’re going to be learning together. It’s so important for us all to test it out, to get our hands dirty, and to not worry about what other people have done but now start to learn that from other people.
What does Daniella Harkins say on The Agile Brand with Greg Kihlström?
Daniella Harkins, SVP of Product Go-to-Market, LiveRamp, says: Daniella Harkins of LiveRamp discusses how marketing leaders should cut through AI hype by focusing on concrete business problems, building a robust data and identity foundation, and allowing teams to experiment while standards evolve. She recommends iterative, use-case-driven testing over seeking a perfect long-term AI blueprint, and argues leaders must shift from managing tactical execution to defining strategic purpose and outcomes.
From: The Agile Brand with Greg Kihlström