Daniella Harkins — SVP of Product Go-to-Market, LiveRamp
Published:
Listen, first and foremost, think about the business challenges that you’re trying to solve. Don’t get lost in the technology speak. Everybody wants to jump right to the how and right to the technology, but instead, I would say, what is it that we’re trying to solve for? Stay focused on that and pick one or two use cases that you can then start to test into.
What does Daniella Harkins say on The Agile Brand with Greg Kihlström?
Daniella Harkins, SVP of Product Go-to-Market, LiveRamp, says: Daniella Harkins of LiveRamp discusses how marketing leaders should cut through AI hype by focusing on concrete business problems, building a robust data and identity foundation, and allowing teams to experiment while standards evolve. She recommends iterative, use-case-driven testing over seeking a perfect long-term AI blueprint, and argues leaders must shift from managing tactical execution to defining strategic purpose and outcomes.
From: The Agile Brand with Greg Kihlström