Daniella Harkins — SVP of Product Go-to-Market, LiveRamp
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If anybody thinks that they are gonna have a perfect AI strategy today… it’s too early. It’s too premature. And if you think you do, chances are you don’t, and it’s going to change dramatically.
What does Daniella Harkins say on The Agile Brand with Greg Kihlström?
Daniella Harkins, SVP of Product Go-to-Market, LiveRamp, says: Daniella Harkins of LiveRamp discusses how marketing leaders should cut through AI hype by focusing on concrete business problems, building a robust data and identity foundation, and allowing teams to experiment while standards evolve. She recommends iterative, use-case-driven testing over seeking a perfect long-term AI blueprint, and argues leaders must shift from managing tactical execution to defining strategic purpose and outcomes.
From: The Agile Brand with Greg Kihlström