Daniella Harkins — SVP of Product Go-to-Market, LiveRamp
Published:
I am hearing over and over again in the industry that identity just doesn’t matter as much anymore. And I actually think that that is a false narrative, because I think it matters more than any time in the past. I think it’s more critical to running our businesses than it’s ever been. If you walk into it saying, 'I’m just gonna do what’s good enough…' I think that is a blind spot that will hurt organizations longer term.
What does Daniella Harkins say on The Agile Brand with Greg Kihlström?
Daniella Harkins, SVP of Product Go-to-Market, LiveRamp, says: Daniella Harkins of LiveRamp discusses how marketing leaders should cut through AI hype by focusing on concrete business problems, building a robust data and identity foundation, and allowing teams to experiment while standards evolve. She recommends iterative, use-case-driven testing over seeking a perfect long-term AI blueprint, and argues leaders must shift from managing tactical execution to defining strategic purpose and outcomes.
From: The Agile Brand with Greg Kihlström