Daniel Damasio — Senior CRM Analyst, Nestlé
Published:
In my mind, an intelligent CDP requires a lot of people involved to make sure that everybody’s thinking about the system and everybody is doing the intelligent work of using a tool to make it happen. We need to make sure that everybody is skilled enough to use it; everybody needs to understand what is the strategy, what is the vision, what is the purpose. So for me that is the intelligent CDP — the brain behind the power.
What does Daniel Damasio say on The Agile Brand with Greg Kihlström?
Daniel Damasio, Senior CRM Analyst, Nestlé, says: This interview with Daniel Damasio, Senior CRM Analyst at Nestlé, explores the tension between global brand consistency and local market relevance and the organizational, technological, and human strategies required to resolve it. Damasio emphasizes that digital transformation is an ongoing program, that an “intelligent CDP” depends on skilled people and clear strategy, and that a federated 'hive mind' model enables local autonomy while sharing learnings across markets.
From: The Agile Brand with Greg Kihlström
Cite as: Daniel Damasio. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/daniel-damasio-in-my-mind-an-intelligent-cdp-requires-a-lot-of-people-invo