Daniel Damasio — Senior CRM Analyst, Nestlé
Published:
I would argue that the business case is always there. You know, we are always trying to defend it. It’s not just like one final exam at the end of the semester that, okay, it’s done, one and done. No, it’s always every quarter, every half a year, every year we have to defend that digitalization happening and we make sure that we are providing the value to everybody involved in the system.
What does Daniel Damasio say on The Agile Brand with Greg Kihlström?
Daniel Damasio, Senior CRM Analyst, Nestlé, says: This interview with Daniel Damasio, Senior CRM Analyst at Nestlé, explores the tension between global brand consistency and local market relevance and the organizational, technological, and human strategies required to resolve it. Damasio emphasizes that digital transformation is an ongoing program, that an “intelligent CDP” depends on skilled people and clear strategy, and that a federated 'hive mind' model enables local autonomy while sharing learnings across markets.
From: The Agile Brand with Greg Kihlström
Cite as: Daniel Damasio. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/daniel-damasio-i-would-argue-that-the-business-case-is-always-there-you-kn