Daniel Damasio — Senior CRM Analyst, Nestlé
Published:
Even though everybody has their own part in the system, we always act together as one big hive mind. We in Mexico, for example, and we in the United States, we in Europe, we are always catching up on each other, sharing information to make sure that what we are doing is working or is not working and what we can learn from their mistakes or what they’re learning from our mistakes to make sure that everybody is evolving together.
What does Daniel Damasio say on The Agile Brand with Greg Kihlström?
Daniel Damasio, Senior CRM Analyst, Nestlé, says: This interview with Daniel Damasio, Senior CRM Analyst at Nestlé, explores the tension between global brand consistency and local market relevance and the organizational, technological, and human strategies required to resolve it. Damasio emphasizes that digital transformation is an ongoing program, that an “intelligent CDP” depends on skilled people and clear strategy, and that a federated 'hive mind' model enables local autonomy while sharing learnings across markets.
From: The Agile Brand with Greg Kihlström
Cite as: Daniel Damasio. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/daniel-damasio-even-though-everybody-has-their-own-part-in-the-system-we-a