Dan Russotto — General Manager, furniture.com
Published:
It’s very similar to what happened with Google 20, 30 years ago where you had to set up your page… to optimize for SEO so that Google could crawl.
What does Dan Russotto say on The Agile Brand with Greg Kihlström?
Dan Russotto, General Manager, furniture.com, says: The interview with Dan Russotto, General Manager at furniture.com, explores how agentic AI helps furniture aggregators manage vast product catalogs, enrich data from retailer feeds, and streamline multi-retailer transactions. Russotto discusses practical applications, the need to optimize content for LLMs similar to early SEO, and the organizational mindset and training required to adopt agentic systems that enable personalized, LLM-driven shopping experiences.
From: The Agile Brand with Greg Kihlström
Cite as: Dan Russotto. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/dan-russotto-its-very-similar-to-what-happened-with-google-20-30-years