Courtney Baker — Chief Marketing Officer, Knownwell
Published:
Let’s deploy AI intentionally—avoiding the hype traps—and bend the growth‑to‑headcount curve without sacrificing the human spark that makes services valuable in the first place.
What does Courtney Baker say on The Agile Brand with Greg Kihlström?
Courtney Baker, Chief Marketing Officer, Knownwell, says: This interview with Courtney Baker, Chief Marketing Officer at Knownwell, explores how generative AI can convert subjective relationship “gut feel” into objective client intelligence. Baker explains Knownwell’s approach of ingesting email, chat, and call data to produce health scores and alerts, situates tools on a five‑level AI maturity scaffold, and recommends practical moves—centralize conversation data, prioritize churn visibility, and pair AI signals with human empathy—to reduce surprise churn and enable timely upsells.
From: The Agile Brand with Greg Kihlström