Christine Royston — Chief Marketing Officer, Wrike
Published:
I think now CMOs are really needing to think about how do they become orchestrators of AI strategy across their team, across marketing, as well as the pieces of the business that marketing is touching. So I think it’s always been about managing resourcing. But now we need to think about how do we leverage AI within all of that to be more efficient, more creative?
What does Christine Royston say on The Agile Brand with Greg Kihlström?
Christine Royston, Chief Marketing Officer, Wrike, says: Christine Royston outlines how AI is reshaping the CMO role into an orchestrator of human and artificial capabilities, requiring strategic integration rather than ad hoc tool adoption. She stresses that AI effectiveness hinges on high-quality, centralized data and flexible, measurable workflows, and argues marketing leaders must build agile teams and operational frameworks that continuously incorporate AI and innovation to deliver personalized customer experiences.
From: The Agile Brand with Greg Kihlström
Cite as: Christine Royston. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/christine-royston-i-think-now-cmos-are-really-needing-to-think-about-how-do-th