Chris Willis — Chief Design Officer and Futurist, Domo
Published:
Trust is not something you can engineer for easily. So, my approach, and the approach we take is, at Domo, is we engineer for three things. Visibility, predictability, like we just talked about, and control.
What does Chris Willis say on The Agile Brand with Greg Kihlström?
Chris Willis, Chief Design Officer and Futurist, Domo, says: The episode examines the rush to adopt AI and argues that speed without trustworthy data foundations can amplify errors, turning AI into a confident conveyor of misinformation. Chris Willis of Domo recommends engineering for visibility, predictability, and control, automating only tasks with low verification cost, and doing the unglamorous work of building governed data foundations to earn internal trust and sustainable adoption.
From: The Agile Brand with Greg Kihlström
Cite as: Chris Willis. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/chris-willis-trust-is-not-something-you-can-engineer-for-easily-so-my-a