Chris Willis — Chief Design Officer and Futurist, Domo
Published:
On your X axis, think of it as effort to generate something…On the vertical axis, think of that as your cost to verify…what you wanna do is you wanna think about, all right, let’s automate things that can be verified easily, and then things that require…are slower and more costly, those are where human judgment come in.
What does Chris Willis say on The Agile Brand with Greg Kihlström?
Chris Willis, Chief Design Officer and Futurist, Domo, says: The episode examines the rush to adopt AI and argues that speed without trustworthy data foundations can amplify errors, turning AI into a confident conveyor of misinformation. Chris Willis of Domo recommends engineering for visibility, predictability, and control, automating only tasks with low verification cost, and doing the unglamorous work of building governed data foundations to earn internal trust and sustainable adoption.
From: The Agile Brand with Greg Kihlström
Cite as: Chris Willis. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/chris-willis-on-your-x-axis-think-of-it-as-effort-to-generate-something