Chris Willis — Chief Design Officer and Futurist, Domo
Published:
AI inherits whatever confidence you already have in your data. The challenge, of course, is that data may not be super confident, but it sounds really confident when you run it through some sort of agentic system.
What does Chris Willis say on The Agile Brand with Greg Kihlström?
Chris Willis, Chief Design Officer and Futurist, Domo, says: The episode examines the rush to adopt AI and argues that speed without trustworthy data foundations can amplify errors, turning AI into a confident conveyor of misinformation. Chris Willis of Domo recommends engineering for visibility, predictability, and control, automating only tasks with low verification cost, and doing the unglamorous work of building governed data foundations to earn internal trust and sustainable adoption.
From: The Agile Brand with Greg Kihlström
Cite as: Chris Willis. (2026). On The Agile Brand with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/chris-willis-ai-inherits-whatever-confidence-you-already-have-in-your-dat