Chris Tilkov — Director; Founder of AskAime, DocuSketch
Published:
The brand at first, at least, stood on the shoulders of my reputation. I was told by competitors in the industry that when we’re trying to figure out if they’re looking at any other products, they’ll hear my name as often as they’ll hear the product — they’ll say, 'you’re working with Tilkov' versus, 'we’re working with Aime.' So it was very apparent that it was kind of one in the same.
What does Chris Tilkov say on B2B Agility with Greg Kihlström?
Chris Tilkov, Director; Founder of AskAime, DocuSketch, says: Chris Tilkov, a former flood technician who founded AskAime and later joined DocuSketch, explains how lived, hands-on experience informed the design of a product that solved a real operational problem in insurance claims. He discusses the importance of a founder-built reputation as the core of brand trust, and the strategic choice to join a partner that preserved product neutrality while creating a synergistic, end-to-end solution to speed claims documentation and resolution.
From: B2B Agility with Greg Kihlström
Cite as: Chris Tilkov. (2026). On B2B Agility with Greg Kihlström. Retrieved from https://research.agilebrandguide.com/insights/chris-tilkov-the-brand-at-first-at-least-stood-on-the-shoulders-of-my-r