Brianna Van Zanten — VP of Customer Success, InCheq
Published:
A specific moment in that workflow can be as simple as an employee finishing a task and taking a photo or completing a check in InCheq. It may only be one or two extra clicks and less than a minute added to something they were already doing, but now their work has a timestamp, a record, and evidence behind it. Psychologically, that changes the interaction because the employee is not just saying, 'I did this.' There is a sense of ownership and pride that comes from having your effort documented and recognized, while the manager gets confidence without having to constantly check over someone’s shoulder.
What does Brianna Van Zanten say on The Agile Brand podcast?
Brianna Van Zanten, VP of Customer Success, InCheq, says: A Q&A with Brianna Van Zanten, VP of Customer Success at InCheq, about designing lower-effort, higher-value user experiences. Van Zanten argues for subtraction over addition on product roadmaps, focusing on reducing cognitive load, rewarding attention with legible payoffs, and auditing decisions rather than features. She warns against gamification that rewards metrics not behavior, and stresses that completion (especially in captive or compliance contexts) is not the same as genuine customer engagement.
From: The Agile Brand podcast
Cite as: Brianna Van Zanten. (2026). On The Agile Brand podcast. Retrieved from https://research.agilebrandguide.com/insights/brianna-van-zanten-a-specific-moment-in-that-workflow-can-be-as-simple-as-an-em